From 2004 to 2011, I wrote a column called Consumed for The New York Times Magazine. Conceived of as a cross between business journalism and anthropology, the column addressed material culture, and was variously seen as being about branding, design, psychology, or consumer behavior. Depending on the week, it was indeed about each, or all, of those subjects.
My favorite Consumed columns are collected in This Consumer Heaven, available as a Kindle mini e-book. (I wrote about the decision to collect the columns in e-form as an example of “managing digital durability,” here.)