The Journal of Murketing was distributed via email to interested parties. It is now defunct.

It has been replaced, however, by the Murketing Journal, a web site that you may visit now.

Also, here are some articles related to marketing or brands, etc. Inc Magazine links will take you to Inc1s web site.

Cul-De-Sac Cred
Who is Marc Ecko?
from The New York Times Magazine
July 10, 2005

The Antipreneur
A story about the Black Spot
sneaker, from Inc.
October 2004

Shepard Fairey, Double Agent
An article on the “Obey Giant” street
artist and his corporate clients, from Inc.
April 3, 2004

Pabst Unsold
All about PBR’s marketing, from
The New York Times Magazine.
June 22, 2003

Let There Be Lite
About Miller’s low-calorie
contribution to the language,
from The New York Times Magazine.
December 29, 2002

The Murketing of Red Bull
All about it. From Outside Magazine.
April 2002

The Age of Personal Hype
A brief essay about the branded self,
from The New York Times Magazine.
May 14, 2000

Also, here are some installments from the Ad Report Card column I used to write for Slate. Links will take you to the Slate web site.

Nissan Defaces Itself
Using graffiti as a marketing tool.
August 11, 2003

The Toenail Beast
About the creature in the Lamisil ads.
July 14, 2003

The Littlest Endorser
Tot touts Reebok.
June 9, 2003

Carrot Top: Why?
Incredibly, I still get hate mail about this.
May 5, 2003

The Art of “Sponsorship”
Regarding a Los Angeles art show, later reprinted in the catalog.
March 3, 2003

How to Sell Spam?
Featuring the phrase, “whipped pig.”
December 9, 2003

Sermon on the Mountain Dew
Religion and soda.
April 22, 2002